As you may be aware, Juventus have proudly ditched the classic club crest that has served them well for the past 46 years in favour of a new, streamlined "logo."
The Bianconeri launched the new design at a ceremony in Milan on Monday night, with club president Andrea Agnelli heralding the logo as a "symbol of the Juventus way of living."
As you might expect, the general reaction has not been particularly favourable, with fans queuing up on social media to lambaste the minimalist 'J' badge.
There were a few less than positive, but otherwise reserved responses...
Okay, but is it one J in bubble writing or an upper-case J reclining on a lower-case j? We need answers. pic.twitter.com/x2SCzsgLgy
- Tom Victor (@tomvictor) January 16, 2017
Juventus the 1st club to fully embrace the modern football economy. Pitching itself as a lifestyle rather than a 90min outing on a Saturday.
- RG⁶ (@registability) January 16, 2017
Some pointed out some awkward flaws in the design...
Try not to rotate the new #Juventus logo sideways. It's not a good look. pic.twitter.com/BFVvH04lXX
- footballitalia (@footballitalia) January 16, 2017
Some immediately pined for the good old days...
#Juventus old logo vs. new one - I know which one I prefer! pic.twitter.com/kS0pPJAhpB
- Daniella Matar (@DaniellaMatar) January 16, 2017
Juventus went from a 100 to a 0 real quick 😭 pic.twitter.com/ZB6U9IBs60
- Samuel (@MSN_Danger) January 16, 2017
Though many, many others just plain didn't like what they were seeing...
.@juventusfcen pic.twitter.com/bj9A1opJIh
- Jordan Herald (@JordanHerald5) January 16, 2017
What the hell? Juventus just changed their iconic badge to an awful piece of garbage... ��
- Koney (@Koney123) January 16, 2017
What on earth have #Juventus done to their logo? pic.twitter.com/hAnorgvYwg
- Matt Ansell (@djtbc) January 16, 2017
So, Juventus are changing logo to this, and I somehow feel that part of my childhood was just ripped away from me pic.twitter.com/MbHtiAVtKD
- Jonas Giæver (@CheGiaevara) January 16, 2017
New Juventus logo and I won't be surprised if we get relegated this season. It's that bad.
- vinomancer (@nykgordon) January 16, 2017
when you see the new Juventus logo pic.twitter.com/UXypsmQbGz
- amadí 💭 (@amadoit__) January 16, 2017
And some just didn't care.
When your sole worry for the day is a club logo you need to get a life.
- Craig Burley (@CBurleyESPN) January 17, 2017
Without wishing to sound overly contrarian, we actually quite like the new look -- it's got a pleasingly retro 1970s feel about it.
What's the verdict, Toe Poke fans?