Atalanta's Marten de Roon went to the club shop and offered to pay for jerseys with his name on the back. But nobody showed up.
Duvan Zapata's brilliant turn and finish earned Atalanta a battling 1-0 victory at Salernitana on Saturday.
A late Robin Gosens equaliser earned Atalanta a 2-2 draw at Villarreal on Tuesday as the Spanish side made their first appearance in 10 years.
Dusan Vlahovic scored two penalties to earn Fiorentina a 2-1 win away to Atalanta in Serie A on Saturday.
Young substitute Roberto Piccoli struck deep into stoppage time to earn Atalanta a last-gasp 2-1 victory at Torino.
Tottenham Hotspur have completed the signing of defender Cristian Romero from Atalanta, the club announced on Friday.
Tottenham are expected to confirm the €55 million signing of Atalanta defender Cristian Romero within the next 48 hours, sources have told ESPN.
Germany international and Atalanta left-back Robin Gosens has been linked with a switch to Barcelona this summer. Transfer Talk has the latest.
AC Milan secured a long-awaited return to the Champions League on Sunday as two Franck Kessie penalties earned a 2-0 win over Atalanta.
Federico Chiesa clinched a Coppa Italia triumph for Juventus and a first trophy for coach Andrea Pirlo with a 2-1 victory vs. Atalanta in the final.
Atalanta secured Champions League qualification for a third consecutive season with a 4-3 win over Genoa on Saturday.
Atalanta's fantastic season continued as they comprehensively beat already-relegated Parma 5-2 on Sunday to move back up to second in Serie A.
Atalanta thrashed 10-man Bologna 5-0 in Bergamo on Sunday to move into second place in Serie A and extend their unbeaten league run to seven games.
Atalanta missed the chance to go second in Serie A on Thursday as AS Roma fought back to earn a 1-1 draw against the 10-man visitors.
Juventus slipped to a last-gasp 1-0 defeat at Atalanta on Sunday as Gian Piero Gasperini's side leapfrogged the champions into third place.
Atalanta climbed back into the top four in Serie A as Josip Ilicic's second-half penalty earned his side a thrilling 3-2 victory at Fiorentina.
Cristiano Ronaldo was named the Serie A men's player of the year, while Juventus forward Cristiana Girelli was named top women's player.
Real Madrid advanced to the Champions League quarterfinals after easily handling Atalanta.
Atalanta's Mario Pasalic bagged a double and Luis Muriel scored a superb goal as the hosts beat lowly Spezia 3-1 on Friday.
A second-half goal from defender Milan Skriniar was enough to earn Inter Milan a 1-0 win over Atalanta on Monday.
Spectacular goals either side of half time earned AC Milan an important 2-0 victory at Hellas Verona on Sunday.