Football
Arindam Rej, Man United Correspondent 7y

Bob Bradley: I learned inclusive approach from Sir Alex Ferguson

New Swansea City manager Bob Bradley has said his style has been influenced by visits to Manchester United's Carrington training base to see how Sir Alex Ferguson worked.

Former United States manager Bradley, 58, was appointed by the Welsh club as successor to Francesco Guidolin on Monday.

He said he felt his management approach was inclusive -- something he had seen in action with Ferguson at United.

"I have always talked about, when I was the U.S. national team coach, what it was like when I'd go to Carrington," Bradley told NBC Sports.

"What always struck me was how, with all the great players and all the success, Sir Alex's personality was all over every part of the club.

"He knew everyone's name and he would joke with people in the kitchen."

He said he had tried to adopt the same approach and added: "If anybody took the time to talk to equipment men and women I've worked with, medical staff, assistant coaches, behind the scenes... it has always been important to me to make sure that every one of those people knows how important they are."

Bradley stressed that he did not want to be defined by his nationality -- he is the first American to coach in the Premier League -- and said: "I know that this part of the story is important for the game in the United States.

"That's never been the reason that I've done things but I've always understood that's part of the responsibility. But that story doesn't mean one thing here [at Swansea].

"The only thing that matters here is that you have people who love Swansea City Football Club.

"I've never called myself an 'American manager.' I'm just trying to be the best manager I can be."

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