Parma traditionally play in a white shirt with a black cross through the middle. Parma displayed the new all-black kit on Twitter with pictures of men's first-team player Juraj Kucka, under-19s' Drissa Camara and women's U-19 player Giulia Soncini.
"Everyone of us needs to do their part in the fight against racism -- on and off the pitch," Parma's U.S. owner Kyle Krause said. "Sunday we will wear these shirts to raise our collective voices against racism, xenophobia and hate."
Join us in taking to the pitch against all forms of discrimination.— Parma Calcio 1913 (@ParmaCalcio_en) May 14, 2021
Watch the video 🎥⤵️⁰
Get yours now, all proceeds go towards projects dedicated to fighting racism 🛒📦➡️ https://t.co/LARZKAuCNt
Discover more 📝➡️ https://t.co/g3evHlHRsW#BlackLivesMatter #ParmaSassuolo pic.twitter.com/xiLC3AZTm2
Anti-racism activist and former Parma player Lilian Thuram spoke of his pride at the initiative started by his former club.
"I felt pride towards the initiative from Parma, a club where I spent the main part of my career at," Thuram said. "And I and also proud to see how high the sensitivity is on behalf of the Gialloblu with regards to this issue."
The limited edition shirts are on sale on the club's website and the entire proceeds will go to local intercultural projects as well as the Lilian Thuram Foundation.
Parma, already relegated, are bottom of Serie A with 20 points after 36 matches.
Meanwhile Cagliari announced they will launch a series of initiatives for May 17 -- International day against homophobia, biphobia and transphobia.
For their match away to AC Milan in their penultimate fixture of the season, they will alter their crest with the four moors (faces on the traditional Sardinian flag) "embraced by a rainbow flag, a symbol of peace, respect for diversity, an icon of the LGBT movement."